Your brand is the first impression of your business that a customer will have. It’s how you visually represent yourself, and can include your logo, colours, fonts, tagline, images. Together these elements give customers an idea about you.
A strong brand helps your business stand out in a crowded marketplace and helps people understand your business’s style or personality. Your business will always attract some people and not others, so your brand design must be spot on to attract the right people.
Whether you’re starting a brand new business or changing your current one, we can design a visual identity that perfectly represents your business, whether you’re hip and edgy, serious and traditional, or elegant and chic. At Soar360, we don’t do mundane or mediocre!
Not sure about the difference between brand and design?
- Brand – It’s what you stand for and promise customers. It’s how you want to come across to potential customers.
- Design – It’s how you visually represent your brand – the colours, shapes, fonts and images. If your design isn’t correct, potential customers may interpret your brand as something very different from who you are. You may scare off the very people you want to attract!
A consistent message
Soar360, our digital marketing agency Melbourne, we know our branding and design will create a consistent message across all your communication touchpoints – logo, website, signage, email signature, social media, business cards…and many more! Consistency creates trust and reassures customers that you’re a strong, credible brand that’s here to stay – and that you understand them.
Collaborative and forward focused
We won’t just give you a generic brand design or something we assume you need. We’ll work closely with you to fully understand you and your business, your target customers and how you want to be perceived. Then we can workshop some ideas.
Brand style guidelines
Once the brand is perfected, we’ll write brand style guidelines that outline how to use the brand in any situation. This ensures everyone in your company, and external suppliers, know how to represent your brand across any communications medium.
Want to know more?
When you start a business, your brand design is the most important thing to get right, as it will determine how potential customers see you. Contact us to find out how we can help!