In a busy company, copywriting is usually the last priority after all the other fires are out. Content is written quickly with little strategy involved. Unfortunately, this content often fails to get the desired results.
Successful content writing is not as simple as it seems. You must consider your audience needs, the publishing platform and your own business goals to develop content that will work for your specific business.
At Soar360, our content marketing agency Melbourne, our expert copywriters create dynamic and informative content for small businesses, including web content, articles, blog posts, social media posts and more. Our services include topic research, keyword research, editing, publishing, and measurement and analytics.
We don’t write one-size-fits-all content. You may have different audience segments that require different styles. They may be experts or novices, or even elderly.
We strive to understand all your audience types to write effective content for them. This will bring in new customers to grow your business and attract the right customers for you.
Content for various platforms
We don’t just write one article and publish it everywhere. Customers want different types of content on websites, blogs and social media, so we rework the content accordingly. We also optimise digital content using the most up-to-date SEO techniques.
A strategic approach
Don’t take an ad hoc approach to content development! You need a plan based on what your customers need to know – a good mix of information, entertainment and sales. You also need targets for more traffic, leads, email enquiries, sales and upsells. We’ll find out what results you need and then plan the content to achieve them.
Solving problems and starting conversations
Customers don’t want you to sell to them – they want you to solve problems for them. So we give them information that will assist them, start conversations and build a community around your business.
Promoting your business
Our content will position you as a credible expert in your industry and the go-to business when customers need your products. They may not know who you are now. But with highly targeted content that speaks their language, and informs and entertains, they will soon know your business’s name, what you stand for and how you can help them. It’s all about the marketing.
Want to know more?
Don’t leave copywriting until the last minute, let our content marketing agency Melbourne guide you. Contact us to see how we can develop content that gets you results!