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If you want your business to thrive, your audience needs to know that it exists. And that is only possible through continuous marketing. Every other micro-business and startup sees marketing only as a matter of survival, not a thing to do regularly. Eventually, their business will disappear because they don’t invest in it.

The journey from marketing to making sales is not easy at all. But what if I tell you about the pattern that can make this process easy for you? Let’s talk about funnels, they have wider openings, and that keeps narrowing down gradually, right? The pattern of a marketing funnel is the same as well....

The COVID-19 Pandemic has changed the business landscape forever. In this period of uncertainty, it’s time to look towards Christmas for business recovery. Why? Christmas represents the spirit of giving and community.

Social branding has become the touchstone of digital marketing. Social branding helps businesses increase brand awareness, connect with relevant communities, and establish their place within consumers' lives, through regular, ongoing contact.

Smartphones, laptops, tablets, music players – you name them! How would our lives be without them? There’s no denying the impact that technology has on our lives. With the rapid growth of the internet, most businesses have gone the digital way. According to Statista.com, over two billion people purchased goods online with sales hitting 4.28...

Written by: Kushva Sekaran Advertising can be in any form, a sign board, a website, print ads, radio slots, video ads, or digital advertisements. In this digital era, most businesses invest on Facebook ads, Instagram ads or Google ads to promote their businesses. So, have you wondered if you need to be investing on advertisements...