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‍with that coffee.

First off, a personal brand isn’t just a logo, font, colour palette or your useless “vision board." Your personal brand is what you show (and tell) your audience about who you are and how your audience perceives you.

In normal times, web design tends to evolve at a subtle and gradual pace. But these are nothing like normal times. The global pandemic and resulting lockdowns have brought substantial cultural and societal shifts that have reverberated everywhere.

Consumer behaviours change, then change again. Companies switch up the game and, with it, shift the entire landscape of marketing. There’s always a different strategy to take, a local SEO algorithm update to adapt to, new web design trends to adopt, and new channels to explore.

In email marketing, your most important goal is to deliver an email that inspires people to take action. The first action, of course, is to open the email and read what’s inside.

If you want your business to thrive, your audience needs to know that it exists. And that is only possible through continuous marketing. Every other micro-business and startup sees marketing only as a matter of survival, not a thing to do regularly. Eventually, their business will disappear because they don’t invest in it.

The journey from marketing to making sales is not easy at all. But what if I tell you about the...