Building a strong brand is critical for every business, and social media has quickly become the ultimate space to expand your audience, and scale your brand to the next level.
Social branding has become the touchstone of digital marketing. Social branding helps businesses increase brand awareness, connect with relevant communities, and establish their place within consumers’ lives, through regular, ongoing contact.
But how do you do it? How can you map out a strategy that will maximise your social branding efforts, and improve your social media performance?
Here are seven tools you can use within your branding process:
1. Produce Share-Worthy Content
The key to successful social media branding lies in creating content that encourages people to share and engage.
The content that you share on social media shapes your brand, which is why it’s important to analyze your content resources and share the right type of content.
2. Create Your Stunning Designs
Engaging visuals are a must in social media marketing – because we all know that people are more likely to like, comment, and share something that’s visually appealing.
3. Use Chatbots
More and more customers want tailored experiences, designed with their personal preferences in mind. And today, 89% of them are looking to connect with brands via messaging – and catering to this, chatbots can be a good option to help increase sales, maximize lead acquisition, and improve the customer experience.
These platforms help you better understand your audience needs, and assess potential problems within your chatbot flows. This enables you to take a tailored approach with your marketing efforts, and maximise the connection with your followers.
4. Leverage Your Email List
Building a solid email list can be a great way to boost your brand messaging, provide more info about your company, and interact with your customers. But maximizing engagement with your emails often comes down to formatting and making your messages look more appealing.
5. Measure Your Social Efforts
In addition to building your social media follower counts, you also need to measure how people are responding, based on the additional actions they take on your social profiles and posts.
6. Track Your Brand Mentions
Word spreads fast, and negative comments spread even faster. As such, you need to have a social media monitoring process in place to track brand mentions and respond in a timely manner, as required.
There are platforms that enable you to monitor your social media mentions in real-time and reply to them from the dashboard. The tool includes a range of features, including deep-dive analytics, sales prospecting etc.
If you want to build a strong brand on social media, using tracking and response tools is the best way. To choose the right tools for you, you need to have a clear understanding of your business goals, and what you want to achieve. Once you’ve established that end goal, you can then work backwards to find the tools that support those goals – rather than going another way and using the tools available to guide your approach.
Once you have a clear path and the tools to track your results, you can then ensure you’re advancing in the right direction with your approach.